DIGITAL MARKETING STEATEGIES SPEACIAL

 

Your statement emphasizes the importance of an effective digital marketing strategy and suggests using a strategy process model like RACE to guide the development and implementation of this strategy. Additionally, it recommends that businesses assess their digital marketing maturity to understand how their current approach may impact their competitiveness. The mention of the 7 core core capabilities on the maturity assessment highlights the key areas that should be reviewed in larger businesses. Let's break down these elements: