Digital marketing is all about promoting products or services using online channels. This includes strategies like:
- Search Engine Optimization (SEO) - optimizing websites and content to rank higher in search engine results, increasing visibility.
- Content Marketing - creating valuable content (blogs, videos, infographics) to attract and engage an audience.
- Social Media Marketing - leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter to connect with target audiences and build brand presence.

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